horns effect

horns effect
эффект дурной славы
а) марк. (распространение недоверия к торговой марке, которое возникло в ходе потребления одного из продуктов под этой торговой маркой, на другие (в т. ч. новые) продукты этой марки)
б) упр. (занижение оценки работника под влиянием какой-л. его отрицательной черты или характеристики)
Ant:

Англо-русский экономический словарь.

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Смотреть что такое "horns effect" в других словарях:

  • horns and halo effect — An effect in which one person s judgement of another is unduly influenced by a first impression; it may be either unfavourable (horns) or favourable (halo). The effects can be misleading when interviewing job applicants. For example, a well… …   Big dictionary of business and management

  • Young Virgin Auto-Sodomized by the Horns of Her Own Chastity — Infobox Painting| backcolor=#FBF5DF painting alignment=right image size=250px title=Young Virgin Auto Sodomized by the Horns of Her Own Chastity artist=Salvador Dalí year=1954 type=Oil on canvas height=40.5 width=30.5 height inch=15.95 width inch …   Wikipedia

  • Miniature effect — A miniature effect is a special effect created for motion pictures and television programs using scale models. Scale models are often combined with high speed photography or matte shots to make gravitational and other effects appear convicing to… …   Wikipedia

  • To take the bull by the horns — Bull Bull, n. [OE. bule, bul, bole; akin to D. bul, G. bulle, Icel. boli, Lith. bullus, Lett. bollis, Russ. vol ; prob. fr. the root of AS. bellan, E. bellow.] 1. (Zo[ o]l.) The male of any species of cattle ({Bovid[ae]}); hence, the male of any… …   The Collaborative International Dictionary of English

  • halo effect — See horns and halo effect …   Big dictionary of business and management

  • nervous system, human — ▪ anatomy Introduction       system that conducts stimuli from sensory receptors to the brain and spinal cord and that conducts impulses back to other parts of the body. As with other higher vertebrates, the human nervous system has two main… …   Universalium

  • Sensurround — is a process developed in the 1970s by Universal Studios to enhance the audio experience during the presentation of theatrical movies. Specifically developed to showcase the 1974 film Earthquake , the process was also used in three subsequent… …   Wikipedia

  • environment — environmental, adj. environmentally, adv. /en vuy reuhn meuhnt, vuy euhrn /, n. 1. the aggregate of surrounding things, conditions, or influences; surroundings; milieu. 2. Ecol. the air, water, minerals, organisms, and all other external factors… …   Universalium

  • wind instrument — /wind/ a musical instrument sounded by the breath or other air current, as the trumpet, trombone, clarinet, or flute. [1575 85] * * * ▪ music Introduction       any musical instrument that uses air as the primary vibrating medium for the… …   Universalium

  • Horn (acoustic) — A horn is a tapered sound guide designed to provide an acoustic impedance match between a sound source and free air. This has the effect of maximising the efficiency with which sound waves from the particular source are transferred to the air.… …   Wikipedia

  • Sound reinforcement system — A sound reinforcement system is an arrangement of microphones, electronic signal processors, amplifiers, and loudspeakers that makes live or pre recorded sounds usually music or speech louder, or that distributes the sound to a larger or more… …   Wikipedia


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